Heavyweight fabric
Brushed-back fleece and dense cotton that keep their shape wash after wash.
About HOO
More than clothes. It's a mindset.
We started HOO in Baku with one idea: a hoodie should feel like armour. Heavyweight 400–500 GSM fabric, boxy oversized fits and small-batch runs, so every piece is made to last and never blends in.
400–500GSM heavyweight fabric
Smallbatch production in Baku
14day returns
Built to be worn hard and kept for years.
Boxy, oversized fit
Dropped shoulders and a relaxed silhouette, cut to be worn loose.
Small batches
We make limited runs in Baku, so nothing sits in a warehouse for years.
Questions? Say hello.
Orders, sizing, custom designs — we usually reply within a few hours.